Keywords in SEO


Today, we will explore all the basic information related to Keywords in SEO. Most of the newbie bloggers are unfamiliar with the information related to Keywords in SEO. Also, they are confused about which keywords to select and what should be the right keywords for their blogs. We are here to ease your burden and we will describe all the stuff related to Keywords in SEO, why keywords are important, which tool we should use to research the keywords for SEO and many more things.


The term Keywords in SEO are those concepts and topics that will depict what your content is trying to explain. If we talk about Keywords in terms of SEO, these are the words or can be phrases that browsers use to enter in the search bar of a search engine.

Let’s take an example: if you want to purchase a new mobile of Rs. 10,000, you have to enter the latest mobile phones under Rs. 10,000 into the search bar of Google search engine. 

In the modern world, these Keywords in SEO are the related words or phrases that are connecting the gap between your content and your browsers and comforting them to search for it.

Keyword research is the procedure of discovering the terms that people usually enter into the search bar of the search engines so you can utilize them for creating web pages, content creation, and marketing.


Keywords in SEO are important because they are keystone between what people are browsing for and the topic you are delivering to fill that requirement. Keywords in SEO are greatly about your audience as they are basically about your content because you need to elaborate on what you are offering in a slightly distinct way than some people expect for it.


Here are some of the tips you need to follow to choose SEO keywords with assurance. 

  • First of all, you need to identify your targeted audience and think like a customer.
  • You must be informed about your Competitive Power.
  • Then, you need to focus on highly Relevant, Low Competition Keywords.
  • You can use various types of Keywords Research Tools to find out the relevant keywords for your content.
  • After that, you can use those relevant Keywords which are already driving traffic to your site.


I have broken this information down into small bite-sized chunks so it’s nice and easy to understand and try to gain some knowledge so you can be successful in your career. So, today, we are going to talk about analyzing Keyword Metrics. 

There is so much data that can be collected in Keyword research and it really can feel overwhelming. So by targeting these keywords metrics so you will be able to take your SEO strategy to the next level. 

Let’s get started looking at Search Volume and trends. Search Volume refers to the number of searches of a given keyword over a specified amount of time. This will give you an idea of how competitive the keyword of the search term you are using is. So why does search volume matter? 

Well, if no one is searching for your keywords, then your content is not going to reach your audience. So it’s that simple. 

Does this mean that you want to target the most popular keywords? So not exactly, if you only target these keywords then it’s going to be difficult to get your search term ranked against significantly bigger companies that are spending a lot more money to drive traffic to their websites. 

Analyzing trends in seasonality is something you want to include as part of your SEO strategy. Search volumes for keywords change over time. Many Keywords have upward and downward trends depending on the time of year. You need to know how keywords change with seasonality. It will give you a better idea of what to target with your SEO and ultimately this leads to a wider audience seeing your content. 

Now, let’s talk about keyword competition. Keyword Competition refers to how difficult it is to rank a keyword. So we should know that keywords with higher search volumes have more potential for exposure. Because they have much higher search volumes they are significantly harder to rank. 

So these keywords will also have higher costs which is the cost per click. So the higher the CPC more qualified gets driven to sales so selecting the right keywords for your business or your content of your website has to do with striking a balance between search volume and competition. Finding relevant keywords are the search terms that have low SEO difficulty. 

But high CPC will bring the most revenue to your business.


There are some tools enlisted which we can use for searching relevant keywords for our business or content.

  • Ahrefs
  • Uber suggest
  • Semrush
  • Google Keyword Planner

Ahrefs is one of the most prominent toolsets that is used for backlinks and SEO analysis. Ahrefs is an all-in-one SEO software suite that includes tools for link buildingkeyword analysiscompetitor analysisrank indexing, and site audits.

Most of the aspects inside of Ahrefs are developed for marketing professionals. In short: Ahrefs is a common SEO tool that people utilize to attain higher Google rankings.



Ubersuggest is one of the most popular free SEO tools that facilitate generating new keyword ideas. Initially, it was founded as a tool that is used to throw out Google Suggest terms. Ubersuggest was then developed by entrepreneur Neil Patel, who has since improved the component set significantly.



SEMrush is one of the most prominent tool suites for boosting online visibility and finding out marketing insights. SEMrush tools and accounts can benefit marketers who struggle in such services as Keyword ResearchSEOPPCSMMPRCompetitive ResearchContent Marketing and many more.


Google Keyword Planner

The Google Keyword Planner tool is one of the most effective resources for creating strong keyword lists and benefiting to get your PPC campaign off to a functioning start. A free-to-use feature within Google ads, its tools to inspire keyword ideas and provide analytics can help you plan your marketing strategy.

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